Converse announced the launch of a new campaign today, ‘Sneakers Would’ inspired by the rebellious spirit of its iconic Chunk Taylor All Star shoes.
Throughout the month of September the brand is inviting fans and followers to download a new interactive platform from its website called ‘The Ticket‘ to get access to information about spontaneous gigs and other events in to be put on in London and beyond. Bands said to be involved include Glass Animals, Klaxtons, Sohn and Simian Mobile Disco.
“One click is all it takes to turn the most boring parts of the Internet into the most fun,” states the Converse website. “This is your ticket to hundreds of exclusive films, photos, gifs, gigs, games and now-or-never opportunities. Ban the boredom. Tweak the web. Install the Ticket #sneakerswould.”
Will you be downloading it?