Charlotte Free named as the new face of Maybelline

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Charlotte Free is undoubtedly the model of the moment, firstly being signed up as the new face of Forever 21 and now she’s on to beauty, being named as Maybelline’s latest spokeswoman.

The pink haired American model will make her debut this summer, starring in television ad campaigns for the cosmetics brand.

“Charlotte is the new generation of beauty,” Damien Bertrand, global brand president of Maybelline New York, told WWD. “Her great energy and her unconventional style make her unique. Spontaneous, confident and daring, Charlotte is the perfect representative of the Maybelline New York woman.”

With her striking looks and stand-out locks we’re hoping to see her fronting some fun and colourful products – according to Grazia she’ll be working Maybelline’s Colour Sensational Popstick lipsticks. But for now watch this #toteshilarious video from fashion’s favourite spoofer P’Trique, spreading Charlotte’s good news.

Image: MTVstyle

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