Chanel targets Japan with couture show, pop-up shop and exhibition

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In an effort to reassert themselves in Japan, Chanel’s winter couture show will be reprising along with a pop-up shop and exhibition in the Eastern country.

According to WWD the events are planned to ‘reaffirm the brand’s commitment to Japan and “re-boost” its image in a vital market.’

The three events will begin between 21st-23rd March, with the seven week-long exhibition centering around Chanel’s iconic tweed jackets. It will feature images from the forthcoming book “The Little Black Jacket,” by Lagerfeld and former Vogue Paris editor Carine Roitfeld, depicting celebrities and other personalities in Chanel jackets.

Japan, get set for a Chanel overload.

Image: WWD/Karl Lagerfeld