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Burberry launches Apple Music channel

by Sharn Rayment

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Burberry has launched its own dedicated channel through the Apple Music service, marking a first for a global brand.

Using the new streaming service, the label will showcase collaborative tracks recorded under its 2010-born Burberry Acoustic initiative, further entangling the worlds of music and fashion.

Live performances and exclusive videos from both established and up-and-coming artists will appear on the channel, which will sit under Apple Music’s ‘Curators’ section.

Check out Burberry’s Apple Music channel now, which will include live performances from its London Fashion Week Show, taking place on Monday September 21.

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