The British Fashion Council has announced that e-commerce business Farfetch will partner with the BFC Fashion Trust – a charitable initiative that offers selected designers business support through mentoring and financial awards.
The announcement was made at a reception in London hosted by co-chairs Tania Fares and Kim Hersov, Farfetch Founder and CEO José Neves and Chief Executive of the BFC Caroline Rush CBE. This reception was attended by the Fashion Trust as well as London-based designers and ambassadors Emilia Wickstead, Holly Fulton, Lulu Kennedy MBE, Mary Katrantzou and Nicholas Kirkwood.
‘We are thrilled to be supporting the BFC Fashion Trust and to be raising awareness of the Trust’s work internationally,” said José Neves. “We hope that our team of experts across digital, e-commerce and global market expansion will prove invaluable to the designers we will be awarding grants to in May 2016.”
For her part, Caroline Rush explain that “it is particularly exciting for the BFC Fashion Trust to partner with Farfetch, a revolutionary e-commerce site that connects the best designer boutiques across the world. I truly believe that the next generation of designer businesses will really benefit from this partnership.”
This year’s designers who will work with the BFC Fashion Trust are to be announced on May 24th. In June 2015, grants totalling £300,000 were split between nine of the capital’s brightest design stars: David Koma, Emilia Wickstead, Holly Fulton, Marios Schwab, Mother of Pearl, palmer//harding, Prism, Sibling and Sophia Webster.