boohooMAN launches capsule collection with Rae Sremmurd

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boohooMAN has announced a collaboration for autumn 2017 with rap duo Rae Sremmurd. The brothers also model clothing in the campaign images for the collection.

The 25-piece collection includes ready-to-wear, footwear, and accessories inspired by street style and hip hop culture. Key pieces include an embroidered velour bomber jacket, fan print shirt, wool coat with faux fir collar, skinny jeans, and hoodies and t-shirt with the “MAN” logo.

Jonny Eckersley, marketing manager at BoohooMAN, said: “BoohooMAN are extremely excited to have Rae Sremmurd on board this season. Working with the duo aides the brand’s growth in international territories and helps position the brand amongst today’s millennials. The guys were great on set and their energy helped bring the shoot to life. The final imagery suits both BoohooMAN and Rae Sremmurd’s style down to a T.”

Items are priced between £4 and £60 and are available now from boohooman.com.