Online fashion retailer boohoo.com has announced a new collection for the summer season, co-designed with Paris Hilton.
The 70-piece boohoo x Paris Hilton collection is inspired by iconic trends pioneered by Hilton in the early 2000s including animal prints, metallic fabrics, palm prints, and slogans of her favourite mottos such as “That’s Hot”.
A campaign shoot for the collection shot at a private home in Beverly Hills accompanies its launch. Styled by Sammy K, and photographed by Charlotte Rutherford, Paris Hilton wears standout styles from the collection and poses with her dogs Diamond, Baby, and Princess.
Paris Hilton discovered boohoo on Instagram and said she decided to collaborate with them so that her fans had the opportunity to emulate her style with an affordable price point.