Boohoo launches makeup line

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Online fashion retailer Boohoo has launched an own-brand line of cosmetics including lip glosses, lipsticks, eye shadow palettes, highlighter and contour palettes, blusher, eyeliner, mascara, primer, and applicators.

Items are priced between £4 and £19 and come in matte black and rose gold packaging. Boohoo said the collection was designed to meet “the needs of everyone from make-up professionals to beauty novices”.

There are currently 29 items available in the collection, which include some alternatives to designer items such as the £4 blending sponges, £6 highlighting palette similar to the £25 version by Nude by Nature, and the £5 vinyl lip gloss which come in similar colours to the £18 version by Stila.

The launch follows the announcement of ASOS’s own makeup line, which also launches this month.