Boden is set to open a flagship store on King’s Road in Chelsea this autumn.
This will be the second brick-and-mortar store for the brand, adding to the original small store on Hanger Green in West London, which opened in 2004. Five Boden concessions have also been opened in branches of John Lewis across the UK this year, and there are plans for more in 2018.
Jonnie Boden, founder and creative director said: “I’m so excited to be going into retail. This is a new chapter for Boden. At last our customers will be able to see the brand in all its glory. I would like the shop to feel like you’re walking into my home.”
Boden was founded in 1991 as a menswear brand and has since gone on to become more famous for their women’s and childrenswear.
The Boden flagship will open at 20-23 Duke of York Square in October 2017.