Gucci’s new fragrance, Premiere offers the all the glamour and sophistication of old Hollywood, with Blake Lively as the face. The fragrance takes it’s name from the couture collection which debuted at the Cannes Film Festival in 2010. The stunning dresses in the collection were worn by Selma Hayek, Camilla Belle and Kate Beckinsale, they epitomised Hollywood glamour and the fragrance hopes to evoke this same feeling. This will be Blake Lively’s first fragrance campaign, she also worked with Drive director Nicolas Winding Refn on a short film for the fragrance which will debut at Venice Film Festival on 1st September. You will be able to get your hands on the fragrance in Selfridges on 5th July and Harrods on July 11th.