A designer label under the estate of the late rapper Biggie Smalls will officially launch in the UK this weekend. Hypnotize will be showcased at a pop-up retail outlet at the Provender Building in Camden Market.
The event is intended both to launch the new clothing collection, and to commemorate the 20th anniversary of Biggie’s passing after he was shot dead in Los Angeles.
The label, named after Biggie’s final single release, is inspired by hip-hop culture and includes premium one-of-a-kind t-shirts, hoodies, bomber jackets, and accessories. The line is released in collaboration with cult t-shirt brand, Homage Tees.
Fans will be able to buy pieces from the range from the pop-up shop from March 10-12 between 11am and 7pm. There will also be the chance to sit on a replica of Biggie’s famous throne.