British brand Belstaff, known for their outwear, are relaunching themselves as a luxury lifestyle brand by opening flagship stores on London’s Bond Street and New York’s Madison Avenue.
The stores are set to open in autumn 2012 and are the first retail openings since Labelux Group acquired the brand in June 2011. The openings are set to bring the company “back to its British roots and marks the beginning of the fashion house’s exciting new chapter as a global luxury brand”.
Belstaff’s new London store is located at 135-137 New Bond Street in Mayfair, London, which has previously been used as an exhibition gallery, a recording studio for the BBC, and an antique dealership.
Image: Belstaff House – courtesy of Belstaff