Baracuta opens new London flagship

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British outerwear brand Baracuta has opened its new flagship store in the heart of London’s Carnaby district.

Drawing inspiration from its range of heritage designs, the new unit plays host to a bold and contemporary interior, bringing together Fraser tartan carpets with wooden units, bright blue walls and copper accents to create a “quintessentially British aesthetic.”

The store is now stocking the brand’s main line, with pieces coming in new bespoke packaging designed exclusively for the flagship.

Visit the Baracuta store now at 14 Newburgh Street, London, W1F 7RT.