ASOS launches try before you buy service via app

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ASOS customers shopping via the app will have the opportunity to make an order of any of the 85,000 items available, have it delivered to their home, and send back the unwanted items. They can then pay only for the items they decide to keep within 30 days of placing the order, rather than paying first and waiting for a refund on returned items.

The service is being launched in association with payment provider Klarna, which gives users 30 days to make a payment online via credit or debit card. Customers must be over 18 to use this payment method and a soft credit search is required to register.

The launch follows the recent introduction of a same-day delivery service for London customers and a visual search tool within the app.

More than half of ASOS’s orders are currently placed via mobile and 80% of the website’s UK traffic comes from mobile devices.

Nicola Thompson, Global Trading Director at ASOS said: “We are constantly looking for new ways to improve the ASOS experience for our 15.4m customers around the world. We know people love the option of paying later only for the things they keep, and are excited to introduce this for customers shopping on our app in the UK.”

The service follows in the footsteps of a similar offering from Amazon Prime, as well as traditional retailers including Topshop and Miss Selfridge, who also offer customers the opportunity to pay only for what they keep and return unwanted items within 30 days.