ASOS has announced it will be launching an initiative for customers in the UK and Germany to collect used clothing for recycling.
Brands such as H&M and M&S already run garment collection programmes as part of the 2020 Circular Fashion System Commitment, promising to make processes more sustainable over the next two years.
ASOS will also increase the amount of recycled materials used in its production processes and will be eradicated materials that cannot be recycled from its supply chain.
Other brand initiatives include H&M partnering with clothing collection and recycling company I:CO, with the aim that 40-60% of used garments collected in store will be resold.
Inditex brands Zara, Pull & Bear, and Bershka will also be incorporating a garment collection scheme in 2,000 stores, in partnership with local non-profits who will redistribute and recycle the clothing.
The 2020 Circular Fashion System Commitment has been signed by 64 companies comprising of 142 brands, and accounting for 7.5% of the global fashion market.