The black and red themed shop is intended to showcase the brand’s makeup range and visitors can book a makeover by a qualified Armani face designer, or try out any products from the range (including limited editions only available in-store) using a video tutorial. A digital mirror will record the makeup session so it can be recreated at home.
An engraving service for makeup products is also available, along with the opportunity to check out a digital lookbook of makeup looks from the last Armani fashion show, and a fun photo booth to capture looks created by the in-store beauty experts.
The London pop-up comes after the success of the first Armani Box pop-up, which was opened in Paris for the last three months of 2016.
You can visit Armani Box at 6a The Market Building, Covent Garden and keep an eye out for special events scheduled for the next few months.