American Eagle Outfitters opens first UK store today

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We are excited to announce that American Eagle Outfitters is opening the first of three brand new UK stores today in Westfield White City. It’s the first time that America’s favourite jeans brand has come to UK soil, so it’s safe to say that we at are pretty excited.

Since its launch in 1977, American Eagle Outfitters has grown to become one of the biggest American fashion brands, with over 1,000 stores worldwide. But for those of you who have never visited one before, here’s the lowdown on what to expect…

“We are excited to share our denim roots with the UK customer as that is the heart of our brand and an essential staple in every wardrobe,”American Eagle Outfitter’s Style Director has said. So it’s unsurprising that the variety of jeans they stock is vast. The two-storey space of the new Westfield White City store features a signature denim wall boasting 7 different jean fits for women in 45 different washes, and 5 men’s jean fits available in 36 washes. Phew!

You should also look out for the brand’s colourful, printed puffer jackets and cosy sweaters to keep you warm during the winter season, as well as classic flannel shirts and ethical leathers. As their Style Director continues to explain, “American Eagle Outfitters is all about offering our guy and girl versatile pieces that will showcase their individual style.”

As well as stocking these affordable basics, the Westfield White City store also includes a shop-in-shop selling underwear from the brand’s lingerie sub-brand Aerie.

American Eagle Outfitters has a strong band of celebrity fans including Blake Lively and Emma Watson to Robert Pattison. They’ve also nabbed home-grown star Daisy Lowe as the latest face of the brand, and she’ll be attending all of the UK launches.

And if Westfield White City isn’t convenient for you, then don’t fear, because American Eagle Outfitters will also be launching in Westfield Stratford on 15 November, and at Bluewater on 19 November; just in time to stock up on Christmas presents.

Check out the American Eagle Outfitters x Daisy Lowe video below for a further idea of what to expect.


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