Amazon to open London pop up shop for Black Friday

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Amazon, often credited with popularising Black Friday in the UK, has announced it will be launching its first ever pop up shop in London so shoppers can browse the best deals as well as buying online.

Amazon’s Black Friday sale this year promises 10 days of deals and will run from 17 to 26 November online and the pop up will be open from 21 – 24 November.

As well as showcasing Amazon’s Black Friday sale deals and Prime offers, workshops and tutorials will also be on offer at the pop up.

Doug Gurr, country manager of Amazon UK said: “We’re making Black Friday more fun than ever by holding our first ever Home of Black Friday pop up in Central London and have just released our TV advert, which features our iconic boxes having a sing-a-long to celebrate the festive season.”

The pop up shop will be located at 13 Soho Square and will be open from 12.30 – 7.30pm.