Amazon launches its own activewear label

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Amazon will be launching its own activewear label next week – Aurique. This will be Amazon’s 5th own brand label launch in the past year.

The Aurique collection is designed to be an affordable option for an active lifestyle as well as stylish, high quality, and comfortable. Items in the collection are made with carefully selected performance fabrics with details such as mesh inserts and high shine prints.

Items in the collection include workout outfits and athleisure separates including leggings, sports bras, tops and running jackets designed to take the wearer effortlessly from the gym to a day out with friends.

Frances Russell, Vice President for Amazon Fashion Private Brands Europe said:
“Aurique was created to fit our customer’s busy lifestyles and complement their wardrobes with beautifully designed, fashion inspired active wear. We want to provide our customers with comfortable and stylish athleisure outfits, which are affordable and make them feel great at every occasion.”

The autumn/winter collection is available now at amazon.co.uk/aurique. Customers placing an order of £20 or more will receive a 20% discount launch offer until 25 September.

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