Amazon launches Christmas jumper shop

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Amazon Fashion has teamed up with style influencers Caroline Issa, Laura Jackson and Mimi Xu to promote the launch of its new Christmas jumper collection.

The trio were photographed each wearing their personal favourite Christmas jumper and showing how they could be styled in different and unique ways. The images for the promotion were taken by world-renowned street style photographer Jonathan Daniel Pryce.

Caroline Issa, chief executive and director of Tank magazine and a regular in street style fashion shots, chose a traditional-style navy fair-isle jumper, which retails at £188. She styled the jumper in an elegant way with a mid-length navy pleated skirt, heels, and silver jewellery. Issa’s advice to shoppers was: ““Do indulge in colour. The best Christmas sweaters are the ones that delight and give joy, just like the holiday, so don’t shy away from the bright, the colourful and the vibrant.”

Broadcaster and co-founder of food and lifestyle brand Jackson&Levine, Laura Jackson, chose a £30 jumper with embroidered sequins. She completed her look with black velvet trousers, boots, and a Chanel crossbody bag. She said: “Normally I would say less is more, but during the festive season, more is more! Add a metallic pleated skirt with your Christmas jumper, or layer over a sequin polo neck. Go large or go home!”

DJ and Music Producer Mimi Xu opted for a £30 bright fair-isle design in white, navy, and red, with a large reindeer motif, pairing the jumper with wide-leg navy trousers. She advised: “Choose a fitted size Christmas jumper. You can wear it loosely tucked into high waisted pants to give it some flair. Don’t pick non-Christmas colours, orange, black and pink are just no goes. And don’t go head to toe Christmas, it can be too much! The jumper is enough of a statement.”

The Amazon Christmas jumper shop is open online now with a range of different styles of jumpers from £5 to £188.