New AllSaints store to open in Knightsbridge

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Fashion label AllSaints is set to open a new store on London’s Brompton Road this weekend.

The new store will house the brand’s men’s and women’s collections in a 3,523 sq ft retail space spread over two storeys. The design of the store accentuates the building’s original architecture including exposed brickwork and industrial cast iron framework, with oak wooden flooring.

A “digital pod” in-store will allow customers to browse and shop the entire brand collection. The store will initially stock items from the Spring Summer 2017 collection, along with “The Capital Collection” line of handbags.

AllSaints branded clothing and accessories is now sold in 233 stores in 25 countries, including 85 locations in the UK, 18 of which are in London. 50% of the brand’s revenue now comes from outside the UK with the largest international market in the US, Canada, and Mexico. The brand is also expanding in Asia with strong growth in Korea, Taiwan, and Japan.

CEO of AllSaints, William Kim, said about the new store: “As we continue to expand globally, we are extremely excited about our core UK market as we have a fantastic pipeline of new exciting projects ahead in 2017 and 2018 of which Brompton Road is a prime example.”

The new AllSaints store will open on Saturday 17 June on Brompton Road, Knightsbridge.

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