Alexa Chung revealed on Twitter yesterday that she is the new face of Nails Inc., the London-based brand that can also boast newly-wed Poppy Delevingne as a former campaign beauty.
The product she is clutching in the image, shot by Rankin, is ‘Nail Kale’, inspired by the superfood loved by the beauty industry for its nourishing properties. The rest of the campaign will be unveiled in August.
Hot off her cult collaboration with eye makeup brand Eyeko, Alexa has also designed a polish collection for Nails Inc., which Fashionista reports will be inspired by fabrics, including “Alexa Cashmere” (a nude, beige-y color), “Alexa Lace” (bright pinkish red) and “Alexa Sequin” (a sparkly gold and black situation).” “Hands on. My @nailsinc range launches in August. 6 new texture based shades. #canyoufeelit?” she asked her Instagram followers. We can’t wait to see the products in August.