Alexa Chung becomes new face of Vera Moda

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Alexa Chung is the queen of collaborations at the moment – firstly rejoining Madewell for a second collection and now landing a gig as the face of Danish women’s brand Vera Moda. The model and TV presenter will star in ad campaigns for the brand from November up until next July, with the first images having just been shot in New York.

The brand is currently stocked online at and in stores nationwide, but the Alexa campaign is sure to launch the label to new heights.

Allan Nielsen, UK country manager for Vero Moda, said: “Alexa Chung is very relevant to the brand and we feel we couldn’t have picked a more influential face within the industry.”

Do you agree?

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