Adidas to open shop-in-shop at Harvey Nichols

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Sportswear giant Adidas is set to open it’s first shop-in-shop concept in the UK, inside London’s Harvey Nichols.

The department store has given up 500 square feet of its lower ground floor menswear department for the new arrival, which will host an edit of Adidas Originals’ lines, including its ready-to-wear collection and collaborative pieces from Pharrell Williams, Rick Owens, Raf Simons and Juun J.

The space will also be the first to launch further new products from the label, including its Ultra Boost range, Yeezy boost trainer and an upcoming collaboration with Tokyo-based brand Kolor.

Adidas at Harvey Nichols opens on March 2 at Harvey Nichols, Knightsbridge, SW1X 7RJ.

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