Adidas Originals celebrates Gazelles iconic status

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From the Britpop and grunge music scene to a fresh-faced Kate Moss in the early ‘90s, explaining that for them this means “to look at the past as a place where innovation, creativity and amazing ideas happened.”

This certainly isn’t about going backwards – it’s about looking at what has been done before and using it for inspiration for what to do next.

So whether you remember Mick Jagger and Keith Richards in the ‘70s in their Gazelles, or Helena Christensen wearing nothing but in her early modelling days, remember to steal ideas from what has been done before, but always give them a truly contemporary spin and attitude.

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