Adidas has teamed up with environmental initiative Parley to produce a new range of items made from plastic debris found in the ocean.
The Ultra Boost shoe uses the equivalent of 11 plastic bottles in production, and the laces, sock liner covers, and heel liner are also made of recycled materials. The shoe is available in three styles: Ultra Boost, Ultra Boost X, and Ultra Boost Uncaged.
Adidas aims to produce one million pairs of shoes using plastic from the ocean this year and hopes that by 2020 all the shoes it produces will be made from recycled plastic.
Ultra Boost shoes incorporate Boost technology for high energy and comfort. They’re lightweight and ideal for running. The knitted uppers also help to keep the feet cool. They’re available in two different colours representing the different moods of the ocean: white with pale blue, or navy with light blue.
As well as the Ultra Boost shoes, a range of other shoe styles, sandals, swimwear, and t-shirts, all made from recycled plastic, are available.
Last year Adidas replaced its store plastic bags with paper bags, reducing the brand’s plastic waste by seventy million plastic bags.
Ultra Boost shoes are priced at £149.95 and are available from adidas.co.uk