adidas gives your running routine a BOOST with new trainer

News | | Leave a Comment

More of us, and especially more women, are running than ever before – for proof just head to any of London’s parks or green spaces. Never ones to let a sporting revolution go unnoticed, adidas has created a game-changing trainer – the Energy BOOST™.

This innovative new style is based on brand-new cushioning technology. Now bear with us while we get technical. To create the BOOST™, adidas has worked with BASF, the world’s leading chemical company, to create a midsole compromised of a solid granular material (TPU) that has been literally blown up and turned into thousands of small energy capsules. The result? A new and higher standard of running shoe.

Of this innovative, Eric Liedtke, Head of Sport Performance at the company explained, “adidas is committed to creating innovative products that make athletes better. With BOOST™ we have created a cushioning revolution that provides the highest energy return in the industry.”

What’s more, this new style performs well in a variety of temperatures due to its foam material – ideal for the unusually warm and humid spell we are enjoying in the capital of late.

If you’re a runner – what are you waiting for?

The adidas Energy boost – a revolutionary running shoe for women, combines energy return innovation with style led design. Available from 28th July at: www.adidas.co.uk/boost priced £120.

Pin It on Pinterest