adidas by Stella McCartney launch DryDye

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adidas by Stella McCartney have launched a brand new t-shirt that uses a revolutionary, ethically conscious process known as DryDye.  In a first of its kind, the innovative technology uses pressurised CO2 in place of water to dye garments. Given that the equivalent of the amount of water in the Mediterranean sea is used every two years in dyeing processes,  this new technology reduces not only water consumption but chemical processes and energy.

Stella McCartney said:  “It’s been incredibly exciting for me to work with and have access to this amazing new technology that uses no water at all in the process. The sustainable message behind it is very important to me and I hope to work with it more in the future”.

adidas by Stella McCartney DryDye is available to buy from adidas.com & Stella McCartney on London’s Fulham Road.