Dutch eyewear brand Ace & Tate has opened “Peep Store” – a pop up shop located in the Seven Dials neighbourhood of London.
The pop up will be open for five months and will offer a selection of the brand’s eyewear and an in-house optician.
The space will also be shared with local creatives as exhibition space, starting with photographer Hayley Louise Brown, who will display work from her latest project, Children of Graceland, supported by the Ace & Tate Creative Fund.
The two-storey store has been designed on the theme of “reflection” with a system of turning mirrors that will reflect passers-by and neon artwork showing a palindromic sentence reflected in two mirrors.
This is the first time Ace & Tate has opened a bricks and mortar store in the UK, as it previously has only sold as an online retailer to UK customers. The Ace & Tate website offers a home try-on service where customers can order up to four frames and try them free for five days. Founded in 2013, the brand has 20 stores across Europe.
Ace & Tate is expected to announce plans for expansion across the UK in the coming weeks.
The Ace & Tate Peep Store is open now at 10 Earlham St, London WC2H 9LN.