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ABSOLUT Vodka collaborate with Gorillaz illustrator Jamie Hewlett

by Sharn Rayment

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Drinks brand ABSOLUT London have enlisted Jamie Hewlett, the artist behind virtual band ‘Gorillaz’, to design their latest fashion-orientated limited edition bottle.

The brand launched a ‘Cities’ series campaign in the eighties and have continued it to this very day, with Jamie’s bottle being the first of the ‘London’ series. His design  is covered in characters “representing a unique take on London’s style and fashion pioneers over the past 200 years”, from a Dickensian gentleman to a lady of the swinging sixties.

The limited edition bottle is available from February 2nd, when the campaign goes live on the ABSOLUT Facebook page.

Images: ABSOLUT

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