Ab Fab’s Patsy and Edina land their first fashion campaign

NEWS | | 1 Comment

The Absolutely Fabulous pair are the stars of jeweller Alexis Bittar’s latest ad campaign, looking as a fierce as ever.

Wearing more bangles than you can shake a stick at, Jennifer Saunders and Joanna Lumley slipped into character to front the American designer’s campaign, who was relatively unknown before now (good move Bittar!).

However, he maintains he chose the pair because of his of his love for the show. “I’ve watched every single episode at least 50 times, so I was excited to meet and get to work with them,” he told Vogue. “We had so much fun on set; the ladies are so at ease in those characters, as soon as they slipped on the jewels and clothes it was such a transformation – it was like, bam: here we are sweety dahhhling.”

View the hilarious behind-the-scenes video HERE.