Introducing: Burberry’s largest ever London store

Written by on 13/09/2012 in NEWS & FEATURES - No comments

Good things come to those who wait, and it seems we have been waiting for this for ever. Burberry has finally opened its Regent Street store. The revolutionary 44,000 square-foot haven is divided into different rooms which reflect the different areas of the website, and uses multimedia to support its online shopping experience.  Burberry’s CEO Angela Ahrendts explained, “Burberry Regent Street brings our digital world to life in a physical space for the first time, where customers can experience every facet of the brand through immersive multimedia content exactly as they do online”.

The stunning Grade-II listed building on London’s premier shopping street is the brand’s largest London store and will house a big screen to stream the label’s fashion shows, as well a permanent stage where bands will perform one-off gigs. Inside you will also find an exclusive collection only sold at the Regent Street store, a first for the brand. We can’t think of a reason not to visit, so take a peek inside the store below:

Burberry Regent St. 610x406 Introducing: Burberrys largest ever London store

Burberry Regent St. 2 610x406 Introducing: Burberrys largest ever London store

Burberry Regent St 4 610x406 Introducing: Burberrys largest ever London store

Burberry Regent St 6 610x406 Introducing: Burberrys largest ever London store

Photos: Vogue.co.uk