My London: Kieran O’Neill – CEO of

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Kieran O’Neill is the CEO and Co-Founder of Thread. Thread’s mission is to unlock happiness and confidence in people by making it easy to dress well. Thread do this by connecting customers to an online personal stylist, who gives them personalised tips and recommendations for how to look great. Stylists use powerful, proprietary algorithms developed by Thread to help find the best things for each customer.

We caught up with Kieran for the latest in our ‘My London’ interview series.


Favourite neighbourhood:

I love spending Saturday afternoon catching up with friends at Broadway Market. After, if it’s sunny, we’ll head to London Fields, or grab a bite to eat at E5Bakehouse.

Favourite place for brunch:

Definitely Sunday in Barnsbury. I grew up eating American pancakes, and they do them better than anywhere I’ve found in London.

Best coffee in London:

I try to minimize caffeine intake, so don’t drink coffee, even though I love how it tastes. My favourite herbal tea shop is Piacha on Upper Street in Angel.

Favourite gallery or museum:

I have to be pretty unoriginal and say the Tate Modern. There’s something quieting about walking in and seeing the scale of the main lobby.

Favourite place to shop:

I genuinely do 99% of my shopping on Thread nowadays.

Favourite place to find inspiration:

Every year I go to the Burning Man festival in the Nevada desert for 10 days to disconnect. There isn’t a place on earth richer in creativity, serendipity and fun. I go with friends from London, and in the run up we dig through vintage shops in Camden Market and Notting Hill to find crazy things to wear.

Best London destination for a date:

I think the key is understand what the other person truly enjoys, and to create something special and memorable around that.

Favourite park:

Hampstead Heath. Very few places in London allow you to truly feel like you’ve escaped like it does.

Favourite food market:

I’ve already mentioned Broadway Market, so I’ll give you another: I’ve had a few fun nights out at Street Feast in Dalston. Last time six friends and I pooled our meals and had a tapas-style banquet. Yum.

Your sanctuary in the city:

The Life Centre yoga studio in Angel. I’ve fallen in love with a class they have that is half Vinyasa flow and half meditation.

What inspires you?

People who are exceptionally good at what they do.

The plug…

Thread is a free service that helps men to dress well, by giving them their own online stylist. They look at your photo, take into account your budget and items you already own, and recommend the perfect things for you. You can request advice for specific occasions, ask them to find certain items, or get their general thoughts on what would look good on you.

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