My London: Jane Lewis – GOAT Fashion founder

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British designer Jane Lewis started her label Goat in 2001 when she couldn’t find anything on the high street that excited her. “For me its all about making luxury look effortless,” she says of her aesthetic. What began as a cashmere collection has expanded into a full ready-to-wear range – now available at the brand’s first boutique on London’s Conduit Street. We caught up with the mother-of-three and multitasking whizz to uncover her favourite places in the capital.

Favourite neighbourhood:

Bayswater. It’s in the middle of, and five minutes from, everything – opposite Hyde Park, surrounded by quiet squares and has quite a village like feel. There are also lots of great shops opening up all the time.

Favourite place for brunch:

Cecconi’s. I’m a creature of habit and I’m happy to just sit at the bar and grab a bite.

Best coffee in London:

Bill Granger in Notting Hill. I’m addicted to it and have the exact same beans at home.

Favourite gallery or museum:

The National Gallery. It’s old school.

Favourite building:

RIBA on Great Portland Street. Beautiful.

Favourite place to shop:

Aimé on Ledbury Road. I like their edit and I buy a lot of day-to-day pieces there.

Favourite place to find inspiration:

I find inspiration in so many things – art, books, friends, vintage pieces especially. It’s hard to narrow it down.

Best London destination for a date:

Sunday lunch at River Café – great food and a great venue. Hopefully excellent company too…

Favourite park:

Hampstead Heath, especially around Kenwood House. I grew up near there and used to walk our dog with my eldest sister every afternoon after school. It’s full of leafy woodland paths and secret walks – I loved it. When you were freezing you could warm up in the big tearooms.

Favourite food market:

Borough. I take the kids sometimes after a trip to the Tate Modern. It’s such a great atmosphere and there is so much to see, taste and buy.

Your sanctuary in the city:

I recently had a gorgeous massage at the Spa at The Connaught Hotel. They have me fresh ginger tea afterwards. It’s my new favourite.

What inspires you?

I’m inspired by old-school style. I love books and have amassed quite a reference library over time. I try to take in my surroundings and people.

This season I’m loving:

This season I’m loving flares in all fabrics and tones. I’m wearing them high waisted with silk blouses, layered with cashmere and drop-shouldered swing jackets or fit-and-flare pea coats. Add to that some sharp shift dresses, too. Overall a strong late sixties/ early seventies vibe. Divine.

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