Elliot is the eldest son of entrepreneur David Mason. After graduating from the University of Manchester with a degree in Business Studies in 2014, Elliot went on to co-found Mason and Sons, an omnichannel retail business selling menswear.
Harnessing David’s 30 years’ experience in bespoke tailoring and shirt making, Elliot devised a young, skilled team to develop the website and the brand’s social media presence, enabling them to communicate their message to the market.
The result; a retail business that satisfies the sartorial needs of gentlemen of all ages, across the world, who appreciate British style.
Elliot, through Mason and Sons, aims to bridge the gap between old-school craftsmanship and modern technology.
Customers are invited to purchase products online or are welcome to try-on at the Mason family home in Marylebone, the previous residence of John Lennon, 34 Montagu Square.
We caught up with Elliot for the latest in our ‘My London’ series.
Marylebone. I have lived and worked here for the past four years. Having grown up outside of London it is nice to live in an area that feels like a sleepy town on weekends, topped off with its own farmers market.
Favourite place for brunch:
The Ivy Chelsea Garden, a close friend of mine lives above the restaurant so we’re always well looked-after!
Best coffee in London:
Bar Italia, Frith Street. Dad has been taking me there for as long as I can remember. Their mozzarella paninis are amazing and the pastel de nata is to die for.
Favourite gallery or museum:
The Horniman Museum and Gardens in Forest Hill. A new butterfly house was opened last summer and is definitely worth checking out. There are hundreds of butterflies so be sure mind your step!
Tell us a secret:
I have a phobia of birds, particularly parrots. I was bitten by one that belonged to a friend.
Favourite place to shop:
The Conran Shop. They sell a selection of everything I love, the only thing that’s missing come with four wheels.
Favourite place to find inspiration:
We have a large library of books dedicated to art, fashion, lifestyle and film. You would struggle not to find inspiration on our bookshelves.
Best London destination for a date:
Bar Termini on Old Compton St. I would avoid the complimentary parmesan though if it’s a first date!
Regent’s park – It’s where I walk Lulu, my English Bull Terrier. We love going past the zoo and seeing if the camels are playing out.
Favourite food market:
Mercato Metripolitano, Elephant & Castle. I celebrated my Birthday there in April. The Venezuelan food from Guasacaca is incredible.
Your sanctuary in the city:
The Lansdowne club, a hidden gem just off Berkeley Square. The main dining room is something out of a Wes Anderson film.
What inspires you?
People watching. I am fascinated by personal style.
This season I’m loving:
Camp collar shirts and linen. Lots and lots of linen.