WATCH: Vintage Coco Chanel fashion show – 1913

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If Coco Chanel doesn’t epitomise Parisian chic, we don’t know who does. Back in the early 1900s, the French fashion designer embarked on a life of design by opening a hat store in central Paris, which would be just the start of an exciting and incredible brand legacy.

In 1913, Chanel opened up a boutique in Deauville, Normandy, where she first began creating and selling a clothing range, comprising sailor blouses, hats and smart jackets – an uncomplicated but elegant look that would later become her signature.

From her humble beginnings, Chanel hit the big time years later when a department store showed interest in stocking her brand’s signature perfume, Chanel No.5. By the early 1930s, the designer owned a chain of stores and had established the Chanel fashion house as a sought-after fashion couturier.

In the above video, we’re treated to rare footage of Coco at work, sketching and fitting clothes for her clients and models alike. Each look as glamorous, chic and ladylike as the next, the historical clip truly exhibits the French design talented ability to define the quintessentially Parisian woman with her creations.

From famous twinsets to the more extravagant evening gowns, it’s clear to see that this fashion powerhouse’s vision had no limits. With Karl Lagerfeld continuing this legacy, her designs live on, with that certain Chanel je ne sais quoi still speaking to women worldwide to this day.

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