London isn’t a place usually associated with an ambient fragrance but it is a city of endless inspiration. In recent years, designer perfume houses and independent perfumiers alike have launched scents that capture the spirit of the city.
London by Tom Ford
Initially launched in 2013 to celebrate the brand’s Sloane Square store opening, this addition to the ‘Private Blend’ collection has proved so popular that its been kept on as a signature perfume. Described as “rich, elegant and urbane,” the fragrance has spicy top notes of Madagascan black pepper, saffron, cardamom, coriander seed, cumin and coffee. A gender-neutral, multicultural and old-worldy tribute to the affluent parts of the city.
London by Tom Ford, 50ml Eau de Parfum, £145 at Harrods
Londoner by Bex London
Pay homage to your neighbourhood wherever you go with Bex London’s postcode perfume for men and women. In sleek, modern, black and white bottles, the scents of SE1, EC2, N6, W1X, SW1X and W11 are conjured up by beauty expert Rebecca Goswell in this range. From traditional juniper berry and citrus scents reminiscent of a gin tipple for The City’s EC2 area, to Hampstead and Highgate’s orchard fruits, rose and jasmine in N6 and bohemian ingredients of black cassis, ylang ylang and precious woods for Notting Hill’s W11, London is full of different personalities and so are these fragrances.
Londoner by Bex London, 100ml Eau de Toilette, between £84 and £98 at Bex London
LHR by The Scent of Departure
The perfect gift for someone visiting town, or your fashionable friends back home after a trip to the Big Smoke, The Scent of Departure is a unisex perfumer inspired world destinations. Its London scent is fresh and natural, like cut grass after the rain, with top notes of pine, turf, leaves, bergamot, orange, lemon and tangerine. Each fragrance in the series is named after the three letter airport code and the bottle is inspired by the white and neon green luggage tags.
LHR by The Scent of Departure, 50ml Eau de Toilette, €40 at The Scent of Departure
Hyde Park by Boadicea the Victorious
Luxury perfumiers Boadicea the Victorious has dedicated this perfume to the oasis that lies within our bustling metropolis, Hyde Park. Top notes of bergamot, orange and petitgrain aim to be indicative of “long summer days and wanton abandon,” presented in a handcrafted bottle.
Hyde Park by Boadicea the Victorious, 100ml Eau de Parfum, £250 at Avery Perfume Gallery
Jermyn Street by Floris London
A traditional, family-run business, Floris has created Jermyn Street for men and women in tribute to the home of their perfume shop since 1790. Drawing on the area’s elegantly refined Britishness, it fuses the scent of gin with the scent of the plane trees which sit outside their store, and crisp cotton inspired by the shirtmakers who have also inhabited the street for centuries. The bottle has a vintage charm to it too.
Jermyn Street by Floris London, 100ml Eau de Parfum, £120 at Floris London