Top 15 East London Shopping Destinations

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It’s no secret that East London plays host some of the freshest and most inventive shopping destinations in London. With its famed stores that are practically tourist destinations and the ever-rotating slew of pop-up shops, it’s easy to see why this dynamic area is such a draw. We’ve pinned down the top 15 shopping hot-spots in the area.

1. The Goodhood Store

Ever since 2007, The Goodhood Store has prided itself on stocking the world’s finest clothing and lifestyle products. A hidden gem to locals, the labels featured reflect the store’s ethos to champion only exclusive, high-quality independent brands. The result? A curated lineup of effortlessly stylish pieces.

41 Coronet Street, London N1 6HD


2. PRESENT London

Eddie Prendergast and Steve Davies founded PRESENT in 2009. Since then, the Shoreditch High Street store has offered visitors a mecca of all things menswear and men’s lifestyle products. The contemporary retail space doubles as a coffee shop, so with independent, niche labels and a place to rest weary legs, there’s no excuse for the gents to say no.

140 Shoreditch High Street, London E1 6JE



3. Gogo Philip

Although a relatively new addition to Cheshire Street, Gogo Phillip’s eclectic and on-trend jewellery has helped to solidify its name as one of East London’s go-to stores. Its manufacturer has 40 years of experience in costume jewellery, so it’s no wonder that Gogo Philip creations also bear the same eccentric signature. What’s more, its highly fashionable, handcrafted pieces are all incredibly affordable. Unique designs that won’t break the bank? Yes, please!

68 Cheshire Street, London E2 6EH


4. House of Hackney

Originally a pursuit to “take the beige out of interiors”, House of Hackey’s founders Javvy M Royle and Frieda Gormley set out in 2010 to pave the way in contemporary design. Championing a ‘Made in England’ mantra, the brand’s creations are locally produced and share the same aesthetic – a mix of tradition and modernity. With the mix of fashion, interiors and accessories, you’ll want to get lost in the grand 2000-sq.ft. townhouse that is the store.

2nd Floor, 132 Shoreditch High Street, London E1 6JE


5. Thor & Wistle

Designer duo Kamilla Thorsen and Rachel Entwistle formed their concept store-cum-boutique atelier to showcase their own creations and those of the UK’s emerging designers. With pieces made on-site by Thorsen and Entwistle, the Club Row store sells jewellery that is inspired by the pair’s love of natural history, entomology, symbolism and mythology.

5a Club Row, London E1 6JX


6. AIDA Shoreditch

Named after their Nan, the owners of Shoreditch concept store AIDA aim to create an environment that brings together the area’s rich creative culture. The store offers some of the best clothing and lifestyles brands in Europe, as well as a parlour equipped with a team of West End theatre hair and makeup specialists, trained in achieving camera-ready vintage hair and makeup styles. AIDA knows no shopping should be done on an empty stomach, which is why there is a vast array of healthy food choices, artisanal coffee, plus fresh smoothies and juices to keep energy levels high.

133 Shoreditch High Street, London E1 6JE


7. Celestine Eleven

The alternative luxury store, Celestine Eleven prides itself on offering the best when it comes to living well in every aspect of life. A holistic approach to shopping, treasures to be found at shop include designer womenswear, jewellery and lifestyle products—all sharing the same forward-thinking flair. Celestine Eleven gives you the means to achieve that elusive self-actualisation; there’s no way that once you leave you won’t feel inspired.

4 Holywell Lane, London EC2A 3ET


8. LN-CC

Long-coveted for its progressive take on creative culture, LN-CC’s concept store is an avid supporter of avant-garde clothing, books and music. Luxury labels such as Givenchy, Lanvin, Rick Owens and Dries Van Noten are no strangers to the Dalston institution, where up-and-coming contemporary designers also mix with established brands. If only to check out the retail space’s cutting edge layout, the trip to E8 will be well worth the effort.

18 Shacklewell Lane, London E8 2EZ


9. Cheeky Parlour

Cheeky Parlour is, as the name suggests, cheeky. But what else would you expect from the offshoot of the even sassier Cowshed? In addition to colourful—and naughtily named—bath products, Cheeky Parlour is over-flowing with cosmetics, hair care and nail paints. Located on Shoreditch’s famed Redchurch Street, this really is your one-stop body-beautifying shop.

1st Floor, 64-66 Redchurch Street, London E2 7DP


10. William Cheshire Store

Setting up shop in 2002 after working with fashion’s big names Paul Smith, Dunhill, Mark Powell, Nike and Boxfresh, William Cheshire offers jewellery that is sure to stand out. The brand experiments with precious metals and traditional techniques to provide his clients with bespoke pieces worthy of the catwalk. Stop by this Hatton Garden show lounge to satiate your edgy accessory needs.

14 Broadway Market, London E8 4QJ


11. Luna & Curious

A “cornucopia of finely rendered objects and clothing,” Luna & Curious is nestled just off Shoreditch’s picturesque Arnold Circus. The boutique proudly stocks pieces made by local artists and up-and-coming designers, showcasing the high quality craftsmanship of their creations. Luna & Curious is an undeniable advocate of British design, and is a must-see for quirky trinkets.

24-26 Calvert Avenue, London E2 7JP


12. Labour & Wait

At Labour & Wait, everyday products are never dull. Defined by a form meets function aesthetic, each of the homeware products on offer add a little luxury to daily chores. Drawing on 14 years of experience, Labour & Wait expertly scours the globe for specialist lifestyle goods made the old fashioned way. A trip to this Redchurch Street shop will guarantee you timeless, high quality pieces every time.

85 Redchurch Street, London E2 7DJ


13. Nelly Duff

For over nine years, Nelly Duff has become one of East London’s most celebrated galleries for street, tattoo and graphic art. Situated on Shoreditch’s beloved and ever-populated Columbia Road, Nelly Duff supports local artists as well as exhibiting original pieces by emerging international artists. The very name, ‘Nelly Duff’ is cockney slang for ‘life’, and while a quick trip to it on Sunday may not completely change yours, the area’s joyful atmosphere will certainly improve it.

156 Columbia Road, London E2 7RG


14. Donlon Books

Independent bookstores turn to Donlon Books for inspiration, owing to its extensive range of books and periodicals covering a variety of subjects. Donlon Books’ hand-picked titles are often hard to find and cover the topics of music, art and photography through to philosophy, esoterica, and even erotica. Be sure to head to the Broadway Market store for one of its many book readings; it’ll be a weekend afternoon well spent.

77 Broadway Market, London E8 4PH


15. Start London

Start London is where contemporary designer brands come to play. The Rivington Street boutique houses an array of labels—both local and international—that is highly curated and undeniably cool. Offering both his and her clothing and accessory collections, Start London stocks cult fashion brands such as Acne, Maison Martin Margiela, Sophie Hulme and Sophia Webster. So when you’re next on the hunt for the latest ‘It’ product, make a beeline for Start London: chances are that’s exactly where you’ll find it.

40, 42 and 59 Rivington Street, London EC2A 3BN


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