With its rainbow of terraced houses and famous residents, Notting Hill has long been considered one of the most fashionable and sought-after areas of London, even before Hugh Grant made it famous in his film of the same name.
If you’re not lucky enough to have a few million pounds spare to buy a property here, it’s still a great area to wander and do some shopping at the area’s many designer stores and independent boutiques.
Here’s our guide to some of the best shops in Notting Hill:
1. Aimé
Designer boutique, Aimé, offers a curated collection from French designers including Isabel Marant, APC, and Forte Forte. If you’ve got kids, you’ll want to head next-door to Petite Amié, which stocks an equally adorable ranch of French fashion for babies and kids.
The shop was opened by French Cambodian sisters, Val and Vanda Heng-Vong as they could not find anywhere locally to shop their favourite European luxury labels. As well as clothing, the boutique also stocks a small range of jewellery, accessories, and homewares
32-34 Ledbury Road, Notting Hill, London W11 2AB
Open 10am – 6.30pm Monday to Saturday and closed on Sunday
www.amielondon.com
2. What Katy Did
A lingerie shop with a difference, What Katy Did specializes in 50’s pin-up style bras, corsets and stockings. Items are based on real vintage patterns and designed to be as close as possible to the original in terms of style and fabrics.
The shop is decorated like a ladies’ boudoir, with chandeliers and antique furniture and space to rest and enjoy a complimentary coffee. The friendly staff are also very attentive and will help you to find the perfect fit and help you get into that waist-cincher corset.
26 Portobello Green, 281 Portobello Road, London W10 5TZ
Open 10am – 6pm Monday to Saturday and closed on Sunday
www.whatkatydid.com
3. Melissa Odabash
Specialising in designer swimwear, the flagship branch of Melissa Odabash in Notting Hill also sells a range of beachwear and accessories.
The boutique is holiday shopping heaven with its wide selection of stylish bikinis, kaftans, maxi dresses, sunglasses and hats.
48B Ledbury Road, London, W11 2AJ
Open 10am – 6pm Monday to Saturday and 12 – 5pm on Sunday
www.odabash.com
4. Wild & Gorgeous
Wild & Gorgeous, previously ilovegorgeous, started as a dreamy collection of classic and feminine girl’s dresses inspired by Indian saris. The range recently expanded to include a fashion-forward collection for little boys.
Wild & Gorgeous really excels in their occasion wear, with adorable flower girl dresses, cute page boy outfits, and luxury knit separates.
52 Ledbury Road, London, W11 2AJ
Open 10am – 6pm Monday to Saturday and 12 – 6pm on Sunday
www.wildandgorgeous.co.uk
5. Brora
Scottish Cashmere label, Brora, stocks a wide selection of classic men’s women’s and kids’ fashion and accessories, perfect for cozying up in during the winter months.
Jumpers, cardigans and accessories are available in a range of traditional designs such as Fair Isle and Arran knits and at least 20 different colours each season.
187 Westbourne Grove, London, W11 2SB
Open 10am – 6pm Monday to Saturday and 12 – 5pm on Sunday
www.brora.co.uk
6. Matches
The Matches Boutique offers a curated selection of pieces from over 400 designers, including Gucci, Dolce & Gabbana, and Valentino. The aim is to provide a personal shopping experience, catering to the individual style of each customer.
There are two branches in Notting Hill – the larger branch at 60-64 Ledbury Road has a selection of both womenswear and menswear, while the branch at 85 Ledbury Road caters to women only.
60-64 & 85 Ledbury Road, Notting Hill, W11 2AG
Open 10am – 6pm Monday to Wednesday, 10am – 7pm Thursday to Saturday, and 12 – 6pm on Sunday
www.matchesfashion.com
7. Ally Capellino
The Ally Capellino label of bags and accessories was founded in 1980 and is known for its minimal quirky designs and high quality craftsmanship.
As well as a wide selection of bags for both men and women, the collection includes knitted accessories, coats and jumpers and leather belts and camera straps.
312 Portobello Road, London W10 5RU
Open 11am – 6pm Monday to Saturday and 11am – 5pm on Sunday
www.allycapellino.co.uk
8. Coverture & The Garbstore
Husband-and-wife run store, Couverture & The Garbstore is part home furniture and accessories and part men’s women’s and children’s fashion and accessories.
Garbstore houses its own menswear label inspired by 1930s tailoring and a selection of cult brands from the USA and Japan. The womenswear collection includes a wide range of independent labels from all over the world.
188 Kensington Park Road, London, W11 2ES
Open 10am – 6pm Monday to Saturday and 12 – 5pm on Sunday
www.couvertureandthegarbstore.com
9. Superga
Superga was founded over 100 years ago in Turin, Italy, specializing in the production of shoes with vulcanized rubber soles. The classic 2750 heritage style was introduced when the factory was reopened after the war and is still available today.
Many other styles are available, both casual and suitable for the office or a night out, for men, women and kids. The Notting Hill store includes a selection of the most loved styles with unmistakable Italian influence.
43 Pembridge Road, London, W11 3HG
Open 10am – 7pm Monday to Saturday and 10am – 6pm on Sunday
www.superga.co.uk
10. J&M Davidson
An English/French label which started as a range of leather belts and has now expanded into bags, clothing, knitwear, and leather accessories.
The look is a combination of classic designs with a modern twist in the form of unusual prints and fabrics. The brand is particularly sought-after in Japan.
97 Golborne Road, London, W10 5NL
Open 10am – 6pm Monday to Saturday and closed on Sunday
Jp.jandmdavidson.com
