Hollister and Gillly Hicks Flagships Open on London’s Regent Street

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Fans of Abercrombie & Fitch gathered on London’s Regent Street yesterday for the opening of the new  Hollister and Gilly Hicks flagship stores.

The brands, which help form the iconic US A&F group, celebrated the unveiling by hiring enough (topless) Lifeguards to fill four double-decker buses and having them throw underwear to the crowds.

Three other Gilly Hicks stores were also opened across the capital and surrounding area in Kingston, Westfield Stratford City and Kent’s famous Bluewater shopping centre.

Stay updated via Twitter by following @GillyHicks and @HollisterCo

Hollister/Gilly Hicks, 83-97 Regent Street, London W1