The modest fashion movement fills a gap in mainstream fashion for modern style-conscious women who want to shop for elegant and trend-led clothing that still adheres to religious and cultural guidelines.
The most talented modest fashion designers create clothes that speak for themselves and empower women to be stylish and confident regardless of their colour, body shape, or faith.
1. Hana Tajima
Hana Tajima is a British-Japanese designer, best known for her collaborations with Uniqlo. The first Uniqlo x Hana Tajima collection was launched in Asia but later collections were available worldwide, following huge demand in other countries.
Hana Tajima’s clothes are minimal and contemporary, with oversized silhouettes, natural fibres and warm colours being the defining features. The Spring/Summer 2018 collection is currently available from Uniqlo and priced between £7.90 and £29.90
2. Dian Pelangi
Indonesian husband and wife team Djamaloedin and Hernanl started the brand Dian Pelangi in 1991 – it’s named after their daughter who was born the same year. Dian is Creative Director of the brand and uses her 2.5 million Instagram followers to influence modest fashion in Indonesia and worldwide.
Pelangi is the Indonesian word for rainbow, and is fitting for a brand that makes bold use of colour and print. The designs mix traditional Indonesian batik textiles with modern silhouettes.
3. Diana Kotb
Australian designer Diana Kotb launched her own label after a 10-year career working for some of Australia’s top fashion designers and a stint at Marie Claire magazine. Inspired by the brands and garments she worked with, she set out to design luxury modest fashion for Muslim women.
Her pieces focus on high quality construction, finishes, and fabrics, with an extensive collection ranging from daywear to bridal.
4. Lulu Alhadad
Singaporean Lulu Alhadad is a self-taught designer who started out creating dresses for her family.
Her accessible collection is bright and flamboyant with styles to suit any age, including children, and there’s even a special “mom & daughter” collection of matching kaftans.
5. Rico Rinaldi
Malaysian designer Rico Rinaldi creates stunning haute couture gowns and an equally impressive modest ready-to-wear collection of headscarves, dresses and loose-fitting trouser suits.
He also offers a couture-inspired modest bridal collection, a men’s line, and recently collaborated with Japanese fabric designer Tomita Senkogei on a kimono-inspired collection for Zalora.
Mohd Hafizi Radzi Woo and Izree Kai Haffiz came together in 2011 to create FIZIWOO, inspired by their respective backgrounds in fashion and architecture.
The label is a favourite of modest fashion influencers and has been featured in some of Malaysia’s top magazines. As well as modest wear, there’s also a line of couture and bridal, so there’s something for even the most glamorous occasions.
Mimpikita – “our dream” in Malaysian – was started by three sisters, Nurul, Mira and Syera Zulkifli, who wanted to shake off old-fashioned views about Muslim women and create clothing that reflected each woman as an individual.
The pieces focus on wearability and comfort and include tailored shirts, satin shawls, wide-leg trousers, and wrap dresses in a palette of pastels and jewel tones. After showing at London Fashion Week in 2016, we’re sure to see more from this Malaysian fashion house.
8. Anniesa Hasibuan
Indonesian designer Anniesa Hasibuan has shown at New York Fashion Week (she was the first ever designer to feature hijabs in every outfit) and her collections are stocked at Debenhams, Zalora, and other major fashion outlets.
Her designs are bold and dramatic with unique use of colour, texture, and embellishment. Inspired by fairytales, the clothes nod to traditional Indonesian culture with a contemporary point of view.
9. Nurita Harith
Fine Arts graduate Nurita Harith creates soft and feminine draped styles in muted and sophisticated tones. With Malaysian heritage and growing up in the UK, she has a unique take on modest fashion that is accessible and appealing to a wide audience.
Harith’s bridal collections are particularly sought after, and she also produces an annual “Lebaran Luxe” collection for Ramadan.
London-based Inayah started in 2010 as an accessories brand that branched out into maxi dresses and abayas. The designs aim to fuse vintage, traditional and contemporary elements and incorporate current trends.
These styles are classic, simple, and available in a range of nature-inspired colours. Inayah makes the perfect one-stop-shop for the modern Muslim woman’s capsule wardrobe.