Drawing inspiration from fairy tales and mystical, make-believe lands, London’s Christmas windows never fail to dazzle and enchant with their intricate Christmas designs. Here we round up this year’s festive displays from the capital’s biggest and best department stores to get you into the Christmas spirit. Which is your favourite?
The ‘Destination Christmas’ display at Selfridges’ Oxford Street flagship celebrates 25 famous fairytales; from Cinderella and Snow White to Hansel & Gretel and Rumpelstiltskin. With over 6,000 metres of LED lights and an enormous neon ‘Destination Christmas’ sign installed over the main entrance, this is a twinkly display that brings the magical spirit of Christmas to life.
Luxury department store Harrods uses its windows to transport you to the ‘Land of Make Believe’ this season, with a display centred around oversized vintage toys. Harrods teamed up with eleven global designers to create the unique toys – from Stella McCartney’s princess to Zuhair Murad’s pirouetting ballerina (pictured) – and limited-edition gifts inspired by the displays also available to buy in-store.
Liberty’s Christmas windows are (literally) all-singing, all-dancing this year: with small speakers fitted in each window playing retro music to complement the vintage-inspired displays. Each window showcases a selection of traditional presents, offset by a backdrop of glittering gold coins.
Harvey Nichols’ Christmas display draws inspiration from an enchanted forest. Mannequins are transformed into majestic woodland creatures, while beams of light project a wintry glow onto metallic trunks which shoot through the display to reach 12 feet above the windows to create a magical forest canopy.
Monty the Penguin is – naturally – the star of John Lewis’ Christmas windows (if you still haven’t seen the heart-warming advert then click here) and he can be seen having fun with Mabel in a variety of festive frolics in the Oxford Street displays. The fun continues in-store in ‘Monty’s Den’, where you can have your photo taken with the famous penguin and also buy Monty-related Christmas goodies.
Fortnum & Mason
Fortnum & Mason’s display takes inspiration from the celebrated River Thames Frost Fairs. During the freezing cold winters between the 17th and 19th centuries, London would host markets and carnivals on its frozen waters. Fortnum & Mason brings this to life in their Christmas windows with frost-covered London scenes decorated with festive gifts and decorations.
The White Christmas musical which is now showing at the Dominion Theatre until 3 January 2015 inspired Fenwick of Bond Street’s seasonal window display. Snow-dusted Christmas scenes and snow globes tie the theme together, with snow also falling outside for three minutes every hour on the hour while the store is open to create a truly white Christmas for all shoppers…