Lexus launches ‘NX Perspectives’ art project

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Lexus has launched an innovative design initiative called NX Perspectives, to mark the release of its latest NX model.

Names from the worlds of fashion, design and music have been challenged to create pieces of performance art, inspired by the bold design of the new Lexus NX. Mirroring the forward thinking and intelligent design of the vehicle, contributions to NX Perspectives form a digital art exhibition.

Those involved in the NX Perspectives project have taken inspiration from the luxurious look and feel of the new Lexus NX, to create a variety of equally innovative art pieces.

London-based technology pioneers Studio XO are leading the way with the NX-Materialised arm of the project. Taking inspiration from the interior craftsmanship and materials used in the Lexus NX, founders Nancy Tilbury and Benjamin Miles have produced an innovative film art piece – viewable HERE.

Studio XO worked with its team of designers, pattern cutters and material experts to create four “digital skins” inspired by the NX’s interior, which have been amplified through CGI to become part a physical part of the film.

The new Lexus NX marks a landmark moment for the Japanese luxury car brand, being their first entry into the mid-sized SUV market.

Its bold exterior appeals to the design conscious, while its sharply styled interior, with a wireless charging tray and touch screen display, works for those living active, urban lifestyles.

An additional F Sport edition boasts exclusive features, such as interior flashes of colour, black outer mirrors, aluminium wheels and sports styled seats. The Lexus NX series will be available for sale in world markets in the second half of 2014.

London-based technology pioneers Studio XO are leading the way with the NX-Materialised arm of the project. Taking inspiration from the interior craftsmanship and materials used in the Lexus NX, founders Nancy Tilbury and Benjamin Miles have produced an innovative film art piece – viewable HERE.

Studio XO worked with tits team of designers, pattern cutters and material experts to create four “digital skins” inspired by the NX’s interior, which have been amplified through CGI to become part a physical part of the film.

A gallery of additional pieces from NX Perspectives can be seen HERE.

View Studio XO’s NX-Materialised film below, and for more information and inspiration, visit nxperspectives.eu.

Keep up with Lexus and NX Perspectives by visiting them on Facebook and Twitter.

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