Child modelling is a tempting proposition for many parents these days and there’s a constant demand for cute babies and kids for television advertisements, clothing catalogues, and magazines. However if you’re considering signing up your child to be a model, it’s imperative to find a reputable agency.
Thousands of applications are sent to modelling agencies every week and only a fraction of these manage to get modelling jobs. Some agencies have one-off or monthly sign-up fees so you’ll want to make sure that your money is put to good use and your child receives good exposure and support from the agency.
These 10 children’s modelling agencies in London are highly regarded by both parents and the commercial clients that use them to find models for their products.
1. Kids London
Kids London was founded in 1996 and boasts some of the top names in kids fashion as clients including Marie Claire, La Petite Mag, Pepe Jeans, Vogue Bambini, Stella McCartney, Boden, Burberry, Harrods, French Connection, and Milk Magazine.
To apply, fill out the form on the website and attach two photographs – a facial snapshot and one full-length. Models from birth to age 22 are considered. There are no upfront fees to join the agency.
67 Dulwich Rd, Brixton, London SE24 0NJ
Open 10am – 6pm Monday to Friday, closed Saturday and Sunday
2. Bruce & Brown
Bruce & Brown was established in 1988 by former model Kipsey Owen and works with UK and international clients for photographic, commercial, film, and TV work. Clients include Vogue Bambini, Zara, Harrods, Stella McCartney, Next, Mothercare, Milk Magazine, John Lewis, Marks & Spencer, Boden, Disney, Joules, and more.
Children of all ages may apply but only those living in or near London will be considered. No joining fees are charged and a portfolio is not required. Applications can be made by sending an email with the child’s details and at least four recent images (see full application requirements on the website).
7 Lonsdale Rd, London NW6 6RA
Scallywags is a child model and talent agency that has been in business since 1984. Some of the brands models work for include Mothercare, Stella McCartney, Vogue Bambini, Milk Magazine, John Lewis, Harrods, Gucci, and Zara.
Children from newborns to teenagers are considered. To apply you must fill out the form on the website and upload photos. Successful applicants will be signed for a one-year contract with the agency and must pay a subscription fee.
70-72 Clifton St, London EC2A 4HB
4. Bizzykidz Agency
Bizzykidz was founded in 1996 by the mother of a child model and is now the UK’s largest child modelling agency. Clients include fashion labels, supermarkets, baby and kids’ brands, and a wide number of products including Asda, BBC. Boden, Boots, Clarks, Disney, H&M, Harrods, Johnson & Johnson, Littlewoods, Marks & Spencer, Mothercare, Sainsbury’s, Sky, and more.
Bizzykidz has branches all over the UK and so does not restrict applications to children living in the London area only. Applicants must complete a form on the website and attach one head shot, one side shot, and one full-length photograph. There is a one-off fee of £190 to be included in the website and casting directory.
10-12 Pickford Ln, Bexleyheath DA7 4QW
5. Urban Angels
Urban Angels modelling agency was set up in 2003 to represent the diversity of children living in urban environments. Models are commissioned for photographic and TV work for clients including Zara, Harrods, Monsoon, Mothercare, Vogue, H&M, BBC, Disney, Sky, Gap, Mammas & Papas, and Channel 4.
Applicants must fill out a form and attach recent photographs. They will then be asked to attend a consultation and professional photoshoot. Successful applicants will be offered a contract with the agency and must pay an annual fee of £80, which includes a photoshoot and inclusion on the website.
London SE26 6UZ
6. Alphabet Kidz
Alphabet Kidz is a talent and modelling agency established in 2003 for young talent, teens, and babies. Clients include The White Company, Marks & Spencer, Ted Baker, Adidas, Mothercare, John Lewis, Boden, Argos, Paul Smith, Next, and many commercial brands.
Applications for babies may be made all year round and the books are opened for new registrations of older children at regular intervals throughout the year. Children must be based within one hour of central London. There is a fee of £150 (£120 for babies) to cover an initial photoshoot and setup of an online portfolio.
19-35 Sylvan Grove, London SE15 1PD
7. Bonnie & Betty
Bonnie and Betty is a specialist child model and casting agency offering photographic commercial, TV, film, and stage work to babies, kids, and teenagers. The agency was set up in 2009 and keeps a low number of children on the books so that each can receive individual attention. Clients include Asda, Babiekins Magazine, BBC, Boden, Boots, Cow & Gate, Debenhams, Harrods, John Lewis, Littlewoods, Next, Pampers, Zara, and more.
Parents interested in signing their children with Bonnie & Betty should join the mailing list from the website to be notified when the books are opened for new signings. The application can be made online by filling out a form online and attaching a headshot and full-length photograph. Successful applicants will be charged a £65 fee to be listed in the online portfolio. This may be taken from the child’s first earnings.
9-11 Gunnery Terrace, Royal Arsenal, London SE18 6SW
Open 9am – 6pm Monday to Friday, closed on Saturday and Sunday.
8. Pixie Child Model Agency
Pixie is a new agency, based in central London, representing child models and actors from babies to teens. Clients include Cadbury, Coca Cola, Rachel Riley, and Clarks.
Applications can be made by filling out the form on the website and attaching a couple of snapshots of your child. A fee of £75 for babies and £125 for children over 12 months must be paid for inclusion on the website for successful applicants.This fee includes an initial professional photoshoot.
8 Flitcroft St, London WC2H 8DL
Open 9.30am – 6pm Monday to Friday, closed on Saturday and Sunday.
9. Kiddiwinks Agency
Kiddiwinks represents children from newborn to 18 years to a range of companies for catalogue, film, and commercial work. Clients include Morrisons, Boots, Monsoon, Boden, Marks & Spencer, and more. They frequently have work for non-caucasian children and those who natively speak another language.
Parents can apply on their children’s behalf by emailing or filling in the online form with a recent clear photo or attending an assessment day and having their photos taken for a fee of £10.
1, St. Saviours Wharf, 2 Mill St, London SE1 2BE
10. BMA Models
BMA Models is one of the UK and Europe’s top model agencies and also has a children’s division for TV commercials, fashion photoshoots, and catwalk shows.
Applications can be made by filling out the form on the website and attaching some recent photographs.
29 Cranley Mews, South Kensington, London, SW7 3BY