On the first day of Fashion Week Stockholm, Björn Borg amazed international sports & fashion press, fashion influencers and the tributed Mars One representatives alike with a memorable fashion show based on the theme “Training for Mars”.
The SS16 show is inspired by the concept of breaking new frontiers for the love of mankind. Mars One epitomises this idea and our show is a tribute to the bravery and faith these pioneers show by venturing to the unknown for the sake of evolution and innovation. The journey sets the scene for the show featuring our fashion sportswear collection that is perfectly fit for the ultimate challenge – training for Mars! says James Lee, Head of Design at Björn Borg.
Spring Summer 2016 takes the brand’s sports fashion expression to new heights. The show will feature all product groups entailing sportswear, swimwear, underwear, shoes and accessories with an emphasis on the sport range.