Everyone knows that London is one of the fashion capitals of the world for adults, but it’s also a great place to shop for little ones. Here’s our guide to the best London’s best childrenswear shops for your mini stylistas:
Bob & Blossom
Bob & Blossom offers a cute range of clothing for babies and toddlers. No frills or cute little bunnies here, but if you want to pick up a baby T-shirt with a “Little Man” slogan or a skull and crossbones print, simple striped babygros, or comfy T-shirt dresses for little girls, this is the place.
The Bob & Blossom shop is open on weekends only – 9am-3pm on Saturday and 11am-4pm on Sunday.
140 Columbia Road, Tower Hamlets, E2 7RG
Tel: 0207 739 4737
Caramel Baby & Child
Caramel Baby & Child stock luxury childrenswear inspired by vintage designs and with a European flavour. The muted palette makes these clothes ideal if you’re not keen on putting your kids in bright colours and character clothing, in fact, you’ll probably be wishing these pieces came in adult sizes. The brand has gathered a worldwide following and has been seen on many a celebrity child including Harper Beckham and Suri Cruise.
Caramel Baby & Child has 3 branches in London:
291 Brompton Road, South Kensington, SW3 2DY
77 Ledbury Road, Notting Hill, W11 2AG
259 Pavilion Road, Knightsbridge, SW1X 0BP
No Added Sugar
No Added Sugar is a home-grown designer kids’ label that has been popular in many high-end London kids clothing shops since 2007, and they’ve now opened their own boutique in fashionable Notting Hill. The collection has expanded from the original slogan T-shirts and now includes pretty vintage-inspired dresses and knitwear, printed shirts and sweet baby outfits.
57 Ledbury Road, Notting Hill, W11 2AA
Tel: 020 7226 2323
Olive Loves Alfie
Olive Loves Alfie describes itself as a “family lifestyle” store and has a distinct Scandinavian feel, but with a British accent. Brands it stocks include Bobo Choses and Mini Rodini, as well as cult footwear brand Saltwater sandals. They also stock a range of kimono tops and velvet coats under their own label. As well as clothing there’s a nice selection of wooden and soft toys, activity and story books, interior decoration and homewares.
84 Stoke Newington Church Street, Stoke Newington, N16 0AP
Tel: +44 (0) 0207 241 4212
Polarn O. Pyret
This Swedish clothing label puts the emphasis on comfort and practicality with a range of clothes in fun prints and bright colours, many of which are unisex. Here you’ll find a full selection of kids clothing, suitable for all seasons and from newborn to 12 years old. There’s also a small collection of clothing for adults, just in case you want to be that family in matching stripes.
Ground Floor, Westfield White City, Ariel Way,W12 7GF
13 The Arcade, Westfield Stratford City, E20 1EH
Trotters has become a bit of a London institution, with 5 stores located in the capital. What makes this shop so refreshing is that the brand has taken into consideration the whole shopping experience for kids, so it’s just as fun for them to shop as it is for you. The Trotters collection includes pretty Liberty-print dresses, smart shirts and knitwear for boys and traditional pieces in cotton and cashmere for babies. There are also toys and books on offer and even a special hair salon for little ones.
86 Northcote Road, Battersea, SW11 6QN
34 King’s Road, Chelsea, SW3 4UD
84 Turnham Green Terrace, Chiswick, W4 1QN
127 Kensington High Street, Kensington, W8 5SF
Westfield London, Ariel Way, Shepherd’s Bush, W12 7SL