Fitness clothing is no longer all about function. The line between activewear and fashion is blurring, with sports-inspired designs appearing on the catwalk and some big name design collaborations with celebrities and active fashion brands. In fact activewear is currently the fastest growing segment of the fashion market.
Whether you’re a dedicated runner, you enjoy your regular yoga class after work, or you head to the slopes several times a year, you’ll want to make sure you look great as well as being kitted out with suitable, comfortable clothing.
These activewear shops in London offer the best of fashion and function with some of the best designs from top international activewear brands.
The Decathlon sports superstore offers an affordable and extensive range of activewear for all kinds of different sports including running, yoga, tennis, skiing, surfing, mountaineering, ice skating, fishing, and pretty much any other activity you can think of. All the big brands are here, alongside its in-house labels, and you can often find items marked down to a substantial discount. There’s also a good selection of sports equipment and accessories including camping equipment.
Decathlon Surrey Quays, Canada Water Retail Park, Surrey Quays Rd, London SE16 2XU
Open 9am – 9pm Monday to Friday, 9am – 8pm Saturday, and 11am – 5pm Sunday
Decathlon Wandsworth, 55-57 Garratt Ln, London, SW18 4TF
Open 9am – 8pm Monday to Saturday, and 11am – 5pm Sunday
2. Selfridges Body Studio
The activewear department on the third floor of Selfridges stocks over 130 sports brands in all sizes. The Body Studio occupies 37,000 sq ft of retail space and includes a café with a menu of healthy greens and smoothies.
400 Oxford St, London, W1A 1AB
Open 9.30am – 10pm Monday to Saturday and 11.30am – 6pm Sunday
3. The Sports Edit
The Sports Edit activewear boutique offers a curated selection of some of the best international sportswear fashion brands for both men and women. There’s also the in-store brand, SALT, exclusive to The Sports Edit, which uses hi-tech fabrics with a clean, modern, and minimal aesthetic. If you’re wanting to be the best dressed out running, at yoga class, or at the gym, you’ll want to check out the selection here.
172 Fulham Rd, London, SW10 9PR
Open 10am – 7pm Monday to Saturday and 11am – 4pm Sunday
4. Sweaty Betty
Sweaty Betty was one of the UK’s first retailers to specialize in fashion-forward activewear for women and now has several boutiques and concessions worldwide. The new flagship store on Carnaby Street opened earlier this year and offers the full clothing, accessories, and equipment range spread over two floors. There’s also an in-store exercise studio offering free classes in yoga, Pilates, Bootcamp, and more.
21 Beak St, Carnaby, London, W1F 9RR
Open 11am – 7pm Monday to Saturday and 12 – 5pm Sunday
Zakti is one of the newest retailers in the world of activewear and considered a rival to Sweaty Betty, though they offer menswear too. The chain was started by the founder of Mountain Warehouse and already has several branches in the UK. The aim of the store is to provide good-quality technical athletic clothing at lower prices than its competitors.
40 Upper St, London, N1 0PN
Open 9am – 7pm Monday to Saturday and 11am – 5pm Sunday
Frame Studios is famous for its fitness classes but it also offers a well-stocked shop with some of the top brands in activewear for men and women. They also have their own range of fitness clothing and a maternity line designed in collaboration with Mamas & Papas alongside accessories, skincare, and supplements,
29 New Inn Yard, London, EC2A 3EY
Open 7am- 10pm Monday to Friday, 9am – 4.30pm Saturday, and 10am – 6.15pm Sunday
The flagship Topshop store on Oxford Street is definitely all about fashion but they also have an extensive activewear range, including the Ivy Park label designed in collaboration with Beyoncé.
214 Oxford St, Marylebone, London, W1W 8LG
Open 9.30am – 9pm Monday to Friday, 9am – 9pm Saturday, and 11.30am – 6pm Sunday
Gap is a long-time favourite for their workout clothing and activewear basics and are a great choice for the latest styles if you’re not bothered about sporting designer labels. Lines are available for both men and women for the gym, barre, running, yoga, hiking, swimming and golf. There’s also a good selection of sportswear for kids.
376/384 Oxford St, London, W1C 1JY
Open 10am – 9pm Monday to Saturday, and 12.30 – 6.30pm Sunday
9. River Island
River Island’s RI Active line is inspired by streetwear and includes design details like neon accents and funky prints. You’ll look great but the clothing stands up to the most strenuous activities too, using the latest activewear technical fabrics and features.
Marble Arch Park House, 473 Oxford St, Mayfair, London, W1C 2AU
Open 9.30am – 9pm Monday to Friday, 9am – 9pm Saturday, and 12 – 6.30pm Sunday
No list of activewear brands would be complete without the designer yoga wear label Lululemon. The new European flagship on Regent Street not only includes a large retail space with the brand’s entire collection on display, but there’s also an interactive fitting room with laser lights and a community space offering free weekly yoga classes.
187-191 Regent St, Mayfair, London, W1B 4JP
Open 10am – 8pm Monday to Saturday, and 12 – 6pm Sunday