Your Guide to Abercrombie & Fitch in London: Store Opening Times & Details

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Abercrombie & Fitch was founded in New York City in 1892 and continues to be a popular brand for young people with an upmarket preppy vibe. The first UK store opened in 2007, followed by a branch stocking its sub-brand for kids seven years later.

The label has received its fair share of controversy and has lost ground in recent years to more affordable “fast fashion” brands such as Forever 21 and Urban Outfitters. However fresh modern designs and a brand makeover has made the company current again, particularly for those who prefer classic, minimalist styles.

There are currently only three branches of Abercrombie & Fitch in the UK and two of those are located in Mayfair, London (the third is at the Ashford Designer Outlet in Kent)

 

Mayfair

The Abercrombie & Fitch UK flagship store occupies a beautiful Grade II listed building on the corner of Burlington Gardens and Savile Row. It’s close to the Ralph Lauren flagship on New Bond Street and across the road from the Abercrombie Kids store. Hollister, the California-inspired apparel brand owned by the same company, is just around the corner on Regent Street.

The spacious store stocks menswear and womenswear and is staffed by “models” rather than assistants. It’s not quite such a tourist attraction since the topless male model was removed from the door but the renovated bright interior makes for a better shopping experience than the previous nightclub-like dark design with booming music.

The nearest tube station is Piccadilly Circus, a 6-minute walk away.

Store opening times:

Monday:12:00 – 18:00
Tuesday:10:00 – 20:00
Wednesday:10:00 – 20:00
Thursday:10:00 – 20:00
Friday:10:00 – 20:00
Saturday:10:00 – 20:00
Sunday:10:00 – 20:00

7 Burlington Gardens, Mayfair, London W1S 3ES

 

Savile Row (Abercrombie Kids)

Across the road from the flagship, you’ll find the Abercrombie Kids store, which opened in 2014 and occupies the space once owned by Apple Corps, where the Beatles famously played on top of the roof (inside the store you’ll find Beatles memorabilia on display in tribute). Stocking cool clothes for fashion-conscious kids aged 7-14, the look follows the clean-cut classic style of the main brand.

Store opening times:

Monday:12:00 – 18:00
Tuesday:10:00 – 20:00
Wednesday:10:00 – 20:00
Thursday:10:00 – 20:00
Friday:10:00 – 20:00
Saturday:10:00 – 20:00
Sunday:10:00 – 20:00

3 Savile Row, Mayfair, London W1S 3PB