French Connection

French Connection was founded in 1972 in the UK and now retails worldwide. The company started by importing Indian cheesecloth shirts via a French contact (hence the name). The rebranding to “fcuk” in 1991 caused a surge of popularity in the brand but also controversy and the company stopped using this branding in advertising in 2005. French Connection now offers a range of fashion clothing for both men and women, as well as a range of homewares.