Boden

Boden is a British fashion retailer, originally started as a menswear label but now most famous for its bright and colourful childrenswear. The brand now includes womenswear, a maternity collection, a baby range, and “Johnnie B” – a collection for teenagers and older children. The company started as a mail order catalogue and clothing is now primarily sold through its website in the US, Germany and Australia as well as the UK.